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The food delivery industry is booming, and mobile apps have become an essential part of the experience for customers. Now if you are planning to create a food ordering app but need to know whether it is worth spending, then the article is for you. We even have some findings from Statista that can help you make a decision.
Revenue from the online food delivery market is expected to reach 91 billion by 2023.
Revenue is expected to grow at a CAGR of 8.9%, resulting in a market volume of $96.5 billion by 2027.
The user penetration for online food delivery will be around 37.2% by the end of 2023
The number of users is expected to amount to 2.64 billion users in 2027.
As the statistics show, the demand for online food apps is growing, and there is no reason why you should miss them to boost your ROI.
This brings us to the main topic we will address here features must an online food ordering app have in 2023 to meet users' expectations which is a must-know before how to make an app like Doordash.
So let's look at some of the essential features before starting the efforts towards food delivery app development.
Key Features to Consider for Food Delivery App Development
1. Onboarding the App with OTP & Caller Integration
Customers can get a smooth first-time experience in a single click. To complete the user registration process, an OTP is generated to register with the food delivery app. You can also integrate caller integration functionality where customer data is automatically shown on the screen once they enter their number and invoke verification, thus helping the user onboard quickly in less time.
2. New Age Menu Options using AI and AR
Using AI and AR, the app can suggest menus with an intuitive format. Through AI, users can be given the option to add unlimited possibilities, items, categories, etc., for a seamless ordering experience. While on the other hand, an AR functionality can lead to the 3D visualization of the dishes.
It can help reduce errors during the ordering and give customers a better idea of what they plan to order. Also, menus can be suggested to customers based on past order preferences and trending dishes through AI and machine learning algorithms.
3. Personalized Offers and Discounts
The app can provide personalized offers, discounts, and coupons by analyzing customers' ordering patterns and preferences. This feature can incentivize customers to order more, improve loyalty, encourage repeat sales, and drive better engagement.
Also, mobile-only promos and offers can drive more app downloads and increase sales. Therefore, implement effective mobile app marketing strategies by giving promos and offers on the app from time to time to encourage people and encourage people to have the app installed on the device.
4. Multiple Payment Options
Statista reports that the transaction value in digital payments is projected to reach USD 9.47 trillion in 2023 and grow at a CAGR Of 11.79%, reaching a projected USD 14.79 trillion by 2027. You can join this growth chart by offering the customers ease of payment by integrating different payment options such as cash on delivery, credit/debit cards, e-wallets, or net banking. Orders can be paid beforehand by using online payments, making it easier for customers to stay one step ahead,
Using third-party mobile payment providers to integrate payment gateways into your app is an easy way to incorporate in-app payment solutions for your app. They help the app conduct bank transactions and store customer data safely.
5. Customizable User Interface
As per the business requirement and marketing, the home screen must be intuitive, user-friendly, and showcase brand vision. In addition, the app must have customizable placement of products, marketing banners, trending and featured items, one-click ordering, personalized order status, and other widgets that can be moved around for better engagement and user experience. Also, you can build the homepage to be customizable with different layouts, carousel or static banners, widgets, additional functionalities, and much more. One feature that we can borrow from social media app development is its user profile creation feature where users can track their orders and account.
6. Scheduled Delivery and Real-Time Tracking
Customers can schedule their orders at their preferred time and date, and the app can automatically place them per their schedule. This feature can be helpful for customers who want to order food in advance for events or special occasions.
Also, real-time GPS tracking helps customers track their orders, with most leading food delivery apps providing this feature. It allows users to place orders quickly and track the delivery personnel's progress and movement.
7. Restaurant Ratings and Reviews
Customers can rate and review restaurants based on their experience with the food quality, delivery time, and service. This feature can help the restaurants to get insights on how to improve and customers to make informed decisions about the restaurant and better the overall customer satisfaction.
Summing Up
As the industry continues to grow, food delivery apps have become an essential part of the food delivery industry. It is crucial to provide an excellent user experience by providing innovative and personalized features to users, thus building trust between customers and restaurants. Incorporating unique food delivery app features like the above can help your app stand out in a highly competitive market, attract more customers and improve customer satisfaction.